Debra Bishop brought me in to draw a new logo as part of her redesign of More Magazine. She wanted a Didot style with a nod to Jonathan Hoefler’s exquisite HTF Didot. The Didot style can feel quite cold and austere and that was not a desirable attribute for More. To counter this, I added lots of small, warming details to soften the starkness and make it more relatable. The logo was to be used very large on the cover and very small on the inside, so I drew a wide range of optical sizes to ensure that the thin strokes never dropped out nor became bulky.
Creative Director: Debra Bishop
