TJ Tucker tasked me with redesigning the logotype for the Texas A&M Foundation’s Spirit magazine. The publication’s logo had gone unchanged for 30 years and was due a refresh. We kept the same big-medium-small-medium-small size rhythm, but redrew everything to fit the cover more neatly. Texas A&M’s campus has a lot of lovely monumental style lettering on buildings, so I based the letterforms on the core lettering style of the campus. At the last minute, TJ needed some initial caps for section titles and asked me to draw a quick font. We had both noted the Art Deco ornamentation on the facades and pressed copper ceilings common to campus architecture, so we drew the initials in that style. Hopefully the alumni who read the magazine get warm feelings from these subtle references to the campus they once called home.
Art Director: TJ Tucker
