Max and Henry gave me a blank page to start with. We talked about brand personality and the idea of vintage Hollywood came up a lot. That led me to think about the way movie props in old movies somehow looked both real and generic at the same time. Those things have a really unique feel to them and I thought that would be an interesting starting point. I made a list of items and locations that would need brand lettering within a film:
Then I drew them in a 1930s-1950s Hollywood prop lettering styles. Max and Henry were into it and we narrowed down from there. I had a blast drawing these.
