Brightcove Logotype

GDP tasked me with developing a new logotype and associated branding marks for Brightcove. The primary challenge was pretty straightforward: design a clean, all caps, condensed, sans serif logotype that would stand out on top of any video content. I drew a crisp, no-nonsense, sturdy logotype to stand out against any background motion. The secondary challenge was to design a mark that would work in the tiny circles and squares of social media profile images. We went with a single B instead of the full name and I used a classic optical illusion to give it the appearance of motion to hint at Brightcove’s product.