Ted Keller gave me the assignment of designing a new logotype for the 2014 redesign of Fast Company. The Fast Company logotype is iconic and has been worked on by a variety of letterers, most notably the great Jim Parkinson. Ted told me not to hold anything sacred and we tried a lot of stuff. We went back and forth making bold changes and small tweaks here, there and everywhere. We ended up with something clean, modern and classical, but still had the iconic Fast Company spirit.
Art Director: Ted Keller
