When I was working at House Industries, we decided that we should develop a font kit inspired by the work of Josh “Shag” Agle. Josh hadn’t done much lettering work so we asked him to send us samples of lettering that he liked. Many of the things he sent featured whimsical, hand-cut lettering from the 1960s. We were really into this as well, so that formed the starting point for Shag Lounge and I took on that part of the project. The typeface evolved into an amalgamation of a neo-grotesque style sans serif and hand-cut lettering.
