Courtney Tulloch Typeface

Jones Knowles Ritchie developed a brand identity for British gymnast Courtney Tulloch and asked me to handle the type design duties. Their brief was that they wanted a geometric sans serif inspired by Courtney’s physics defying movement on the rings. They wanted to then translate this typeface into animated, 3D shapes that were each made from a single tube. I jumped at the chance because this was a really unusual challenge. I delivered a solid base typeface and a wireframe typeface for JKR to animate. JKR won a Best of Discipline Cube in the 2020 ADC Awards with this project.